On Disruption

The Circle of Life

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Disruption was the buzzword of Silicon Valley over the past few decades and it has spread outwards into realms that matter more. Policy, Economics, War etc.

This is most cited in the corporate World. Blockbuster failing to acquire Netflix is the trite example. Another is Yahoo and Google. “Generals prepare the last War” they say but why are both phenomenons still happening?

Surely someone would’ve just made a division to buy or create new things and surely this will stave off disruption no? Yet every Corporation, Military and State has an R&D department that fails to stop their parent from being disrupted.

What is going wrong?